12/25/2023 0 Comments Colorcast network![]() One night while watching one of the OG versions of the Halloween horror movie franchise, I decided to creep out from under the bed where I was cowering and turn down the TV’s volume. Audio drives the experienceĭuring my youth, when my parents were away I would sneak into their bedroom to watch scary movies that were way past PG-13. Tapping into this trend, they helped provide access to somewhat harder to reach pseudo celebrities like venture capitalists and such – all without the hair and makeup requirements that video mediums like Zoom entails.Īll of these platforms in one way or another found a way to tap into a broader trend – the cost of access and influence is declining, and it’s becoming a lot cheaper to create and monetize it. This interest grew in ways that felt less packaged and more authentic. Clubhouse discovered that during a global pandemic that forced humankind to shelter-in-place, humanity’s interest in connecting with their fellow humans skyrocketed. The team at Cameo figured out that there was a large store of untapped wealth in ‘almost famous’ and ‘formerly famous’ personalities and created a successful platform to help unlock it. This evolution started with the advent of low-cost camera phones and free social platforms like YouTube and Facebook, and has expanded at a dizzying rate across most areas of our daily lives. Over the last 20 years, the world of taste making has dramatically fragmented and moved downstream, from traditional film and television celebrities to pseudo celebrities whose main objective is becoming famous and finding ways to monetize that celebrity.
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